A wooden sculpture with a complex, twisted design displayed on a black pedestal, with the letters 'FKB' overlayed on the front.

Fine, Kaplan & Black

My role
UX, Design and Build

Fine, Kaplan & Black has consistently been ranked as one of the premier antitrust practices in the country—for 50 years. But their brand, website, and overall visual narrative did not reflect their experience and prestige.

Together with their team, I helped them visualize their brand for the first time; picked colors and fonts for the first time, took their first headshots, and walked through the visual identity process together. What we created was a simple, yet sophisticated identity that captured the distinguished track record of this historic firm. Finally, we brought the new brand to life in an updated Squarespace website.

A business meeting with two women and one man, with a man standing with a notebook on the left, a woman sitting with a pen on the right, and part of another person’s arm in the foreground. A smartphone displaying a legal website is on the right side of the image.
A gray marble wall with illuminated metal letters 'FKB' mounted on it, and three color palette swatches showing different shades of blue and white with the text 'FINE, KAPLAN & BLACK'

The new logo was traced from the original brass letterforms outside their office – an homage to their longstanding success.

A webpage screenshot with a light blue background, listing legal topics such as Antitrust, Consumer Protection, and Complex Litigation, with a darker blue section below showing headlines about a record-breaking antitrust jury verdict, a case leading the nation's price-fixing, and a settlement for consumers.
Group photo of nine diverse business professionals dressed in formal attire, smiling, against a gray backdrop, arranged in three rows of three.

We captured new headshots for the entire team, in a modern, editorial style

A man and a woman are sitting at a conference table in an office, engaging in a discussion. The man is speaking while the woman is listening. There is a laptop open on the table, and the woman has a notebook in front of her. The office has large windows with blinds and a decorative plant in the background.
A man in a white shirt and dark pants standing in an office, holding a black folder, touching a red conference room chair, with windows showing a cityscape in the background.

Paired with the headshots, we also captured some candid shots around their office to bring a human element to their narrative

Two middle-aged men in business attire standing and talking to each other inside an elevator lobby with beige marble walls.
Five smartphones displaying different legal or business-related app screens with images of professionals and text about antitrust case verdicts and expertise in law.
Visit finekaplan.com

NEXT PROJECT